In a world where all of your current, most relevant info is online, why have anything else on your business card except your URL? Bravo to The Post Family for this simple card that was handed out at their launch party.
When your business and your brand is a website, why have more info? Nobody wants to type your email out to send you a message. Put a link on your site. Did your email address change, or do you have a new cell phone number? No need to reprint business cards, just update your site.
This idea of simplicity in branding yourself should be taken further than cards. Take away all of the useless collateral and focus on your website.
LESS STUFF
- No more DVDs of your work. They are cumbersome, take a long time to load, and always out of date.
- No more books with prints of your photographs. You will bring them to a few interviews and then the presentation case will be stuck in the closet.
Your site should be THE place for all of your current information and work. It is always up to date and can be changed to reflect your current taste. I really feel like updating my card now… for the last time.
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4 Comments
Great post. In a time where I’m really contemplating investing a considerable amount of time and money into my portfolio site which has been non-existent for too long, you’ve closed the deal for me. You’ve made a very strong point for simplicity when most of us are very guilty of pushing too much stuff at people in too many forms. Thanks for the enlightenment.
Word up. I’m ordering up some new business cards as we speak. The only thing I’m wondering is if having a phone number on a card could be used as some kind of differentiator, in the sense that people who had your actual card would have your number. I think the simplicity of the Post Family business card outweighs any other considerations, though. It makes quite a statement.
I agree w/ how simple it is and how well it does work. the only thing is that new phones and what not can just take a pic of a bus. card and input all that info in a sec. very cool and easy. I still see your point and agree w/ you.
Somebody else does it and gets all the credit for it. Welcome to the story of my life. I’ve had a website only card for five years now.
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