In a world where all of your current, most relevant info is online, why have anything else on your business card except your URL? Bravo to The Post Family for this simple card that was handed out at their launch party.
When your business and your brand is a website, why have more info? Nobody wants to type your email out to send you a message. Put a link on your site. Did your email address change, or do you have a new cell phone number? No need to reprint business cards, just update your site.
This idea of simplicity in branding yourself should be taken further than cards. Take away all of the useless collateral and focus on your website.
- No more DVDs of your work. They are cumbersome, take a long time to load, and always out of date.
- No more books with prints of your photographs. You will bring them to a few interviews and then the presentation case will be stuck in the closet.
Your site should be THE place for all of your current information and work. It is always up to date and can be changed to reflect your current taste. I really feel like updating my card now… for the last time.