Congrats to Tridente Brand Firm for winning the “Countdown” five second project. This spot combined simple visual and audio metaphors to create a cohesive countdown to zero in all mediums. The spot starts off with 5 sided shapes and reduces itself down through the seconds all the way to one dot in the center to represent “one”. The Shades of grey also get darker as the spot progresses. The audio also follows suit, reducing in sound quality until the spot comes to a screeching low bit-rate ending. Thanks to everyone who submitted to the project and to Neal Carroll for helping organize the project. You can see more great entries below or watch them all at the Five Second Project Archive.