Photo by Erica Marshal
I have been preaching for short demo reels for a while now. But this study adds actual data to the claim that people don’t watch long videos. What’s most interesting is It’s not just content that determines how long you watch. Knowing that the video is long makes you more likely to not finish watching. For example, even though the first 30 seconds of the long and the short video used in the study were the same, people watched MORE of the 30 second video because they could see that the end wasn’t too far away.
Even though viewers were exposed to the same exact content, the drop-off rate of the 90-second video was much higher. By the end of the 30-second video there were about double the number of viewers than at the same point in the 90-second video.
Wanna try this experiment for yourself? Head over too ReelRoulette and see how long it takes you before you want to watch the next reel. How fast do you click the “Next Reel” button?
So, how long is your reel?