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New Android Spot Uses Light Kit Pro and City Kit 49 Comments

Cinema 4D artist Barton Damer just sent me a cool Android spot that he worked on recently where he used Greyscalegorilla Kits in it! Awesome.

Was super pumped to discover that City Kit was created using Mograph! Easy to customize and was able to incorporate the entire city popping up with plane/delay effectors. Light kit was also used for the entire spot. – Barton Damer

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49 Comments

  5. stphn

    Really cool & nice to see even with pre-made things you can can make something totally different

    s!

    Reply

      • Roland

        Replying to yourself.. forever alone?

        Anyway, it’s cool to see people using your stuff, Nick!

        Reply

        • stphn

          nop it was just for the double “can” above maybe you are alone I can be your friend Roland

          Reply

  7. Ema

    Light Kit Pro, City Kit, Gotham, orange white and blue; such a GSG style!

    loved it!

    Reply

  9. dude

    Nice! Too bad that phone is (queue french accent) garbahje.

    Reply

  10. jason

    if nick had not posted this giving props to someone else that made it i would assume that it was done by nick. the whole thing just screams greyscalegorilla. i appreciate what gsg does for the community but i can’t appreciate others who have no style to call their own.

    my 2ยข

    Reply

    • Evan

      I recommend looking at Barton’s other work before saying he has no style of his own. I would agree, however, if you made that as a general statement.

      Reply

    • Matt

      Doing spots for android? I guess he’s doing something right. Apparently you haven’t seen his other stuff, check out his vimeo channel-http://vimeo.com/bartondamer, it has alot of cool stuff on it that looks nothing like this spot. Even his other tut posted right here on GSG.

      http://greyscalegorilla.com/blog/2011/06/barton-damer-tutorial-in-computer-arts-magazine/

      Also, I’d urge you look at some of the other Android spots, they all have a similar look to this, so its more of a branding/identity thing than just copying a style.

      Reply

      • jason

        i do like the already been chewed stuff. i did not know the artists name just the company.

        if that is the branding of android then i’m not really impressed. but to each his own.

        Reply

        • Jon

          Jason,

          You don’t know what the brief was, you dont know if he was the AD on it or just an animator. And to say that GSG invented this look, well then, apparently the entire broadcast design community has been copying him for the past couple years.

          Anyhow, keep up the good work nick and barton.

          Cheers!

          Reply

    • barton damer

      Jason, There’s a ton of work that goes into a spot like this. The creativity is not found in the font that was chosen but in the transitions and the scenes that were created to bring the Supers to life.

      Reply

      • XFG

        Sorry dude, I really know how much work can go into such a thing, but honestly…a bit more focus on style, the overall look would have made it. Looks some kind of random to me.
        But don’t take it as an offend, this is supposed to be some productive criticism.

        Reply

      • jason

        oh believe me, i know there’s a lot of work that goes into any production; that’s impressive. i’m just saying that the look and feel is very similar to what gsg has defined itself as having (when it’s not ultra reflective spheres). the materials are flat, the shadows are soft, the colors are…colorful, etc.

        if there was no mention of who made the spot, i would have assumed it was gsg. that’s what i’m getting at. is emulation a form of flattery or is it the easy way out? but from what i gather this is android’s branding look. i don’t know. at this point i’m just digging a bigger hole for myself!

        Reply

        • Joe

          This is like a blind man telling Michael Jordan he sucks at basketball…

          Reply

          • LetTheWookieWin

            @Joe – That is the funniest thing I’ve read in quite a while. :}
            @Jason and @XFG – The only GSG “style” I see is the font, but I think the font fits the spot well. So why not use it if it works?

          • XFG

            LTWW, if you read carefully, I haven’t lost a word on copying somebody’s style.

  12. Evan

    Looking good! I’d like to point out that more so than it is GSG style, it’s android style. Hit the nail on the head, and the plugins were put to great use.

    Reply

  15. JonnyTheBoy

    Wicked props fella.

    Loving that the world is now seeing your shizzle. Feels like a good mate’s done good and that makes me happy.

    Big up the Gorilla!

    Reply

  17. Patweiss

    congratulations! One can see it cleary (lightkit) in the reflections – nice! It pays off. Cheers ;)

    Reply

  18. John Haley

    Nick, where is this spot airing on TV? It’s interesting, but doesn’t seem like a broadcast campaign…

    Reply

  19. CoolKid

    True, looks very GSG-ish. I’m not a big fan of this commercial. Camera movement isn’t aligned very dope. Lighting is also very weird. Dude has more talent than that as you can see on his other productions. I’m sure there was a pretty hard deadline to hit, so there wasn’t enough time to tweak and get things running smooth and nice.

    Reply

  24. Cem

    I know you’re an iPhone guy Nick, but I believe this will change your opinion on Android :)

    Reply

  27. alex

    the only thing that i liked was the mobile phone on the end …
    dont like it … sorry
    everyone with 2 day cinema4d skills and the kits could do this

    Reply

  28. Someone

    nice one
    put GSGs stuff to good work
    also i would say that it does look like gsg work but thats because it fits with the animation

    Reply

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Comment Rules

This is a friendly community. Please treat everyone with respect. We don't all have to agree, but we do have to be nice. Criticism is fine, but rude comments and name calling will be deleted. Use your real name and don't be spammy. Thanks for adding to the conversation.