You’ve probably seen our new design for Greyscalegorilla by now, but I wanted to show you some of the ideas and thoughts we put in to it. We thought a lot about how people use the site, and how to best make GSG more usable, beautiful, simple, and discoverable.
The main goal for this design was to make the site more discoverable. With 222 tutorials over five years, it was getting hard to find everything. There were dozens of relevant tutorials and posts that could help, but they were buried in a blog structure. Blogs are great for seeing what’s new on the site, but not for finding and discovering some of its hidden gems. We concentrated a lot of our effort on the new tutorial page that allows you to filter and find what you’re looking for on one dynamic page, without pagination or a ton of scrolling.
The blog has grown over the last few years. Greyscalegorilla is now a real company with five employees. It’s not just me anymore. This heavily fueled the updated look. I wanted a site that we all could be proud of and that represented the entire company. Mostly, it was the logo and branding. I’m admittedly not the best designer, so until now the site brand guide consisted of “Use Gotham or Helvetica for everything!” and “Maybe we should try adding orange?” I wanted something more sophisticated, recognizable, and fun to represent the site.
I looked around for help and ended up hiring Jeremiah and Danny to brand the site and help establish a look that would represent the entire company and give Greyscalegorilla the brand it deserves. My main rule was, “I want a logo that I would be proud to wear on a t-shirt,” and they definitely delivered with their beautiful, new custom logo and mark (pictured above).
We Want To Help
Overall, I hope the site is more useful for you. I want the site to get out of your way when you’re reading or learning, and then offer help when you need it. We still have a few more things planned for this new look, but I sure am glad to get this out and see people use it. Thanks so much to everyone who helped including Dave who worked hard to get this new design up and working.