UPDATE: Looks like there may be some Video Issues for some of you. I will update the video with a new version as soon as It’s re-uploaded to Vimeo. Sorry for any problems.
In this video, I answer two questions that I get all the time. The first is “What is that font that you use all the time?” The answer to that one is simple… GOTHAM. I love it! Go buy it already!
The second question is “How Do I Learn How To Design?” The answer to that one isn’t so easy. Design is a hard thing to teach. It’s tedious, subjective, and is only done when you say it’s done. There is no “finished” with design. There is just “That looks good, I’ll stop now.” If I had to sum up the process of design in one sentance, It would be…
Move stuff around until it doesn’t look like shit anymore.
At least, that was the conclusion after making this video.
I figured, the best way to learn about how to design was to watch me struggle though the process and try out different things until it looked right. It’s a half an hour of me moving type, trying out colors, playing with composition, with the only goal being to just make something that looks cool. Did I succeed? Eh…. It’s not my favorite thing I ever made, but its good for thirty minutes of work. I guess thats the point anyway. Great Design isn’t made by following directions, it’s made by trying a million solutions until you run out of time and picking the best looking one.
I will definitely get more into specific design concepts and techniques later. But, for now, just get in there and start making mistakes.
What is your design process?