Posted On:July 2010 | Greyscalegorilla
Awesome news! If your in LA this week, come stop by the O Hotel thursday night for a GSG/Maxon meet-up. Drink a beer with Me, Mike the Monkey, and all of my Cinema 4D heros from 9pm-11pm. Head over to the Facebook page to RSVP. Hope to see you there.
In this episode of GSG Demo Reel Critique, I asked my twitter friends “who wants their demo reel critiqued?” and got a great response. Thanks to everyone who offered up their reel. My hope is by talking about others work, there is something in YOUR reel that can be made better. Let me know what you think!
Come visit the Maxon booth and say hi if your at Siggraph this week. I was lucky enough to be invited back to demo for Maxon in LA. My presentation is about how to quickly build, light, texture and animate a simple logo animation (pictured above) in Cinema 4D. Cineversity will be recording my presentation again, so I hope to be able to show it when they get it online. Hope to see you there.
Just playing around with some physics again. I used Cinema 4D with my HDRI Light Kit Pro for the window area lighting. I then used Frischluft Lens Care for the Depth of Field and Magic Bullet Looks for the color correction.
3D Render Time: 40 minutes
Total Project Time: 2 hours
Photo by Erica Marshal
I have been preaching for short demo reels for a while now. But this study adds actual data to the claim that people don’t watch long videos. What’s most interesting is It’s not just content that determines how long you watch. Knowing that the video is long makes you more likely to not finish watching. For example, even though the first 30 seconds of the long and the short video used in the study were the same, people watched MORE of the 30 second video because they could see that the end wasn’t too far away.
Even though viewers were exposed to the same exact content, the drop-off rate of the 90-second video was much higher. By the end of the 30-second video there were about double the number of viewers than at the same point in the 90-second video.
Wanna try this experiment for yourself? Head over too ReelRoulette and see how long it takes you before you want to watch the next reel. How fast do you click the “Next Reel” button?
So, how long is your reel?
I wanted to share with you the presentation I gave from SXSW 2010 Interactive in March. It’s officially titled “How to be Creative and Get Paid” but if you have seen this speech before, you may want to still check this one out. I think it’s one of the better versions of this presentation I have given and It’s full of new stuff. I would love to hear your thoughts on it. Hope you enjoy it.