Interview with Joseph Lattimer For Sony’s The Vault Rebrand
Agency: Sony Pictures Entertainment Television UK
Channel: The Vault / Sky 366 & Freesat 501
Channel Managers: Stefanie Faleo / Alex Herron
Motion Designers: Simon Williams / Joseph Lattimer / Paulo Abreu / Borham Lee
On Air Manager: Scott Pickup
Joseph. Thanks for answering a few questions about your latest piece, The Vault.
First off, what is your title and where do you work?
I work at Sony Pictures Entertainment Television UK (in London) as the Senior Motion Designer. I’m also in the process of setting up a creative company I’ve Co-founded (fancylampcreative.com). We’ve got all sorts of fun stuff going on and will be launching our first app next year.
What was the most challenging thing about this project?
As a small creative team we’re often snowed under with briefs and tight deadlines, so it’s challenging to find the necessary time to polish things off to our standards. With a team of motion designers popping on and off of a range of projects, it is key to stick to original concept and guidelines we’d set out to accomplish in the re-brand.
With a fun brief and such a bold/graphic idea, a project like this quickly gets legs to stand on as everyone in the team helps grow the idea and gets excited about the visuals. With such a reflective finish, we sometimes find flickering on the renders, which we still aren’t entirely sure how to prevent (Any tips?!).
How did you use Greyscalegorilla tools in your project?
The Greyscalegorilla hdri-studio-pack continues to be a huge saviour for me. With the tight deadlines involved in broadcast graphics, having a pre-rigged light kit saves me a lot of time in getting the right render. It’s also been a great tool for communicating our ideas properly to clients, as they sometimes have trouble visualising things but the studio pack immediately gives them a better look at our vision. Any extra time that I save here can be devoted to perfecting my graphics and strengthening our output, which I really appreciate.
Since graduating, I’ve always been part of a small creative team where we are expected to see projects through every stage. I love this mentality, but we’ve certainly had to quickly learn new skills and troubleshoot as we go. The Greyscalegorilla community has been an invaluable tool for us for training and support.
I love that dinosaur texture. How did you make that look?
This guy was actually pretty easy… all I did was play around with some stamp tool presets in C4D. I think its very important to make any object as personalised as you can – I stear clear of the generic 3D feel and try to customise everything as much as possible. You have to maintain that human element to your work, no matter what software you use.
What was the clients process in this piece?
Our channel managers act as clients, and we’re lucky enough to have built good working relationships throughout our ongoing projects together. This generally works in our favour as they trust our knowledge of their audience and really see the difference in our work when the sky’s the limit. Open-ended briefs are both a blessing and a curse, but if time allows for it – we love to come up with something crazy and learn something new in the process.
Thanks for the interview and for sharing some behind the scenes, Joseph.
You can follow Joseph on Twitter and online.
Twitter: @JosephLattimer W: Josephlattimer.com