Cineversity Tutorial: Simple Tools for Complex 3D Artwork and Animation

May 10, 2018 - By 

Watch Barton Damer breakdown his fully-animated sneaker commercial using simple tools to create complex projects and 3D animations.

Barton Damer is a motion designer and digital artist who founded the design and motion graphics studio, Already Been Chewed. He and his team have created a variety of design, motion graphics and 3D animated content for some of the most iconic brands in the world including Nike, Vans, Star Wars, Harry Potter, and Marvel.

In this presentation, Barton breaks down the main element of a recently created 30-second animated CG commercial spot for Xtep Footwear. Barton will show you how he models a sidewalk using a single primitive and the MoGraph cloner.

Cineversity Tutorial: Simple Tools for Complex 3D Artwork and Animations - C4D Shoe

The he’ll uses a deformer and effectors to create an animated wave effect when the shoe hits the ground.

Finally, he’ll use RedShift to add materials and HDR lighting to finish the project.

Check out his NAB presentation below, and thanks to Cineversity for the recording, and to Maxon for hosting these incredible speakers.

Here is a timestamped breakdown courtesy of Cineversity.

00:00 – Introduction
01:25 – Demo Reel
06:01 – Key Visual and Style Boards for Xtep Footwear Commercial Spot
07:29 – Final Xtep Footwear Commercial Spot
08:24 – A Behind the Scenes Edit
12:38 – Using a Primitive to Create the First Piece of the Sidewalk
16:56 – sing MoGraph Cloner to Create the Sidewalk
19:02 – Creating the Concrete Wave in the Sidewalk
30:52 – Adding Materials and Lighting to the Sidewalk


Want more Cinema 4D tips, tricks, and presentations? Check out these Cineversity videos.

Leave a Reply

Your email address will not be published. Required fields are marked *