Allegorithmic’s Substance is Coming to the Adobe Creative Cloud

January 23, 2019 - By 

Adobe Acquires Allegorithmic, the makers of Substance. This brings one of the industry’s best tools in creating 3D textures and materials to the Creative Cloud.

Adobe is taking a huge step into 3D with this acquisition. While Adobe’s 3D offering Dimension bridges a gap for 2D artists, it has not been largely adopted by the professional 3D market. However, Allegorithmic’s Substance has become a standard tool among many 3D artists and studios in a variety of industries, so the move is a big play to bring those users into the Adobe Creative Cloud.


History and Predictions for Adobe and Allegorithmic

For those thinking that this acquisition came out of the blue, it couldn’t be further from the truth. Adobe’s relationship with Allegorithmic publicly dating back to three years ago when the two companies jointly developed Adobe’s standard PBR material. The standards and practices they developed are currently used in Adobe Dimension, Project Aero, Adobe Capture, and all 3D materials in Adobe Stock.

Adobe will now bring in Substance SDK into their product lines, making Substance a more powerful standard for materials.

Chad Ashley shares insight,

I spend quite a bit of time in the Allegorithmic discord, and a source did point out that Adobe had been on the Allegorithmic board for a few years and had been critical in decisions during this period. But behind the scenes, advising is entirely different — both from a PR and operations perspective.

It would not surprise me if this move were part of a broader strategy that ended with Adobe creating it’s own complete 3D DCC with Sebastien Deguy at the helm. After all, we know that Adobe wants in on the 3D market and let’s face it, Allegorithmic’s offering gets you close. 


About Allegorithmic and Substance

Allegorithmic's Substance is Coming to the Adobe Creative Cloud - New Logo

Based in France, with several offices worldwide, Allegorithmic tools have been widely adopted by artists working in gaming, film, television, e-commerce, automotive, architecture, design, and advertising.

Per Adobe’s press release, Allegorithmic is the recognized leader in 3D material and texture authoring for most AAA gaming franchises, including Call of Duty, Assassin’s Creed and Forza, and the tools used in the making of award-winning movies, including Blade Runner 2049Pacific Rim Uprising and Tomb Raider.

We’ve also talked to hundreds of artists who use Substance in their daily workflow. At Greyscalegorilla, Substance was crucial to the creation and success of the Everyday Material Collection.

Allegorithmic's Substance is Coming to the Adobe Creative Cloud - EMC

Greyscalegorilla Creative Director Chad Ashley on Substance and the acquisition,

I spent a good part of last year in Substance Designer while working on our Everyday Material Collection and immediately fell in love with the UX and the fantastic capabilities of that app. I remember telling friends that if I had to spend the rest of my career in one program, Substance Designer might be it.

Cut to me this morning reading about the Adobe acquisition and my mouth was agape. I am immediately wary of any sizable company gobbling up such a small and nimble innovator. I’ve seen it go horribly wrong way too many times. I hope that they can continue to deliver killer professional 3D software that is a joy to use.


Final Notes on the Acquisition

Adobe Creative Cloud chief product officer and executive vice president Scott Belsky says,

We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and deliver fully immersive experiences…

Creative Cloud is the creativity platform for all and Substance products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero.

Terms of the transaction were not disclosed, but Allegorithmic CEO and founder, Sebastien Deguy, will join Adobe as a vice president, 3D and Immersive.


What are you thoughts on this acquisition? Let us know in the comments below.

Posted In:  Adobe CC Design
24  comments
24 Comments
  • Awesome move by Adobe

  • I am excited for this. Adobe is making the right move for its customers.

  • I am very worried about this development. Adobe doesn’t really have a great track record when it comes to listening to their end users. I really hope they will listen to what the industry needs.

  • I am excited at the prospect of the Allegorithmic suite joining Adobe, I was about to subscribe to this product, we currently have the full Adobe CC and may other software solutions in out practice however, we used FUSE for some time which was a marvelous product until Adobe got there hands on it now it is but a shadow of the potential it had . . . a real shame!

    Fingers crossed with Allegorithmic that Adobe maintain the amazing work and standard currently set.

  • Does that mean the Adobe CC users will get it included for no extra cost?

  • I’m not sure and truly have mixed feelings. On the one side, I’m sort stoked to be able to download substance as soon as it appears on the CC app. On the other hand I’m not sure if it’s all so cool not having diversity in the DCC market is all for good. Anyhow, let’s see when are will purchase Maxon Computer 😉 The new CEO could be a good soil for preparing the company.

    Greez,
    David

  • I hope it comes to CC. It’s hard convincing upper management to let me get new software, and just a week ago was considering spending a lot of my own money on the Substance package… if it gets added to CC that would be perfect 😀

  • I $mell a major price increa$e or CC Pro option in the work$.

  • Adobe also has to get the C4D to the CC and this will biggest win! I will pay more with this bundle CC Pro!

  • I already pay for Adobe CC, like a lot of us, if I can get Substance Designer too for no extra cost it’s an absolute winner.

  • I’ve been a Photoshop user for nigh on two decades now, and I could easily consider myself a master of that particular application. I can categorically state that there are tools in that software from the late 90’s, that are still in there now, have never been developed to a level that make them useful to new users, yet are the very core of what make the program an essential tool for image creators and manipulators. They have weighed it down with unnecessary junk, for every fundamental tool that requires just a bit of schooling to understand there is a poor equivalent that is easier to market as the democratised solution to the casual users’ need. This I believe is the crux of the problem of Adobe’s approach – provide good software badly. They simply haven’t innovated either this decade. And THAT is what is worrying many Substance die-hards, the fear their amazing software will simply become lumped in with a suite of tools it hasn’t really got a great relationship too, just so Adobe can create a presence in the VFX world. Adobe just cannot do development, they are a mergers and aqcuisitions monster.

  • Next: Marvel buy DC

  • Nope. Not amused. For the last years Adobes strategy has been luring casual and amateur users into subscribing to CC while completely ignoring the needs and wished of their professional users. I fear they will modify substance in a way that fits their causual users needs.

    “Hey! You don’t need to know anything about 3D! Just download a shitty coke-can template from our library, fuck it up in C4DLite for Photoshop and with adobe substance now you can even paint floral patterns onto your stuff directly within photoshop!”

  • I am wary of what this means for Substance as well. I am also surprised that a move for Cinema 4D hasn’t happened by Adobe already. The integration with AE and now Illustrator lead me to believe that it will happen within five years. It may be quicker with the code rewrite and the move to node materials. Only time will tell.

  • If Adobe were to bring C4D into CC, then it will really be “Game On” I will definitely be watching this space!

  • You remember Macromedia`s Freehand?

  • CHRIS, well said.

  • excelente. the next step is to give adobexd the habbility to export as an html

  • I’m very worried. Look at when Adobe acquired Mixamo and Fuse. They’ve pretty much done nothing to update or improve those amazing products. I hope that the same doesn’t happen in this case.

  • Nope, not happy with this. Just another monopoly corporation that destroys more than it creates. Time to take another look at Quixel (it uses Photoshop, but it can be used on CS versions which I OWN, not rent) or maybe buy the standalone version of Substance before that too disappears.

    If, as other commenters have mentioned, C4d gets folded into the Adobe digital grinder, I will have to move to something else. Being stuck with a lifetime of payments with nothing to fall back on when times are rough is not economically sound.

  • CHRIS, totally agree. Adobe isn’t a developer, it’s a developer absorber.

  • I’m very worried, too. They buy anything that looks interesting to fill their big “CC basket” to lure new customers. But after that there is no real interest to develop any app besides the core apps. I am so frustrated for example with what happened to “Muse”.
    Learned it, made up some real nice websites, bought lots of extensions just to be told that it woun’t be continued – lots of time and work lost!

  • I was just moaning on another forum about autodesk and it’s anti-development strategy. I mean mudbox could be amazing, but no.

    Adobe as a ‘industry leader’ should have innovated true 32 bit painting,
    but no. It’s extremely limited in what can be done to an open exr.
    And extremely frustrating.

    What’s really sorely needed is an image manipulation software that covers the needs of professional vfx users in true 32 bit.

    Same goes for 3D packages….they’re stuck in the 90’s still…just bolting on crap to charge more. Softimage was genius and well we all know Autodesk Commodored Softimage because they were too stupid to market it properly or develop it. The genius ICE was done by AVId not Autodesk.
    And micro$loth basically just ported it from silicon graphics irix to the new ‘power pc’ in the late 90’s.

    Autodesk did hardly anything except poo poo the users saying they weren’t buying it to just kill it.

    The only time softeware like this is really pushed and developed is by small companies/developers.

    The problem arises when they reach max sales. Meaning pretty much any vfx individual or studio has bought all they want. Stagnation is usually followed by a sellout to the software graveyards.

    Sad

  • Yes, but what happens to my Algorithmic license through Steam? I do not want to stay on Creative Cloud at the outrageous monthly charge since I only use a few of it’s apps.

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