BREAKING NEWS: Maxon Acquires Redshift Rendering Technologies

April 8, 2019 - By 

MAXON takes a bold step in its acquisition of Redshift, one of the most popular third-party render engines for 3D artists and motion designers.

Today at NAB 2019, Maxon CEO David McGavran announced the acquisition of Redshift Rendering Technologies. At the Maxon booth, McGavran and Redshift co-founder Nicolas Burtnyk shared the stage during the live announcement on c4dlive.com.

In a press release, McGavran shared,

“Rendering can be the most time-consuming and demanding aspect of 3D content creation. Redshift’s speed and efficiency combined with Cinema 4D’s responsive workflow make it a perfect match for our portfolio.”

Redshift co-founder Nicolas Burtnyk went on to say,

“We’ve always admired Maxon and the Cinema 4D community, and are thrilled to be a part of it… We are looking forward to working closely with Maxon, collaborating on seamless integration of Redshift into Cinema 4D and continuing to push the boundaries of what’s possible with production-ready GPU rendering.”

Redshift already supports Cinema 4D, as well as other 3D apps Maya, 3DS Max, Houdini, and Katana.

What is Redshift?

Redshift is a fully GPU-accelerated biased render engine built to meet the specific demands of contemporary high-end production rendering. It has quickly become one of the most popular render engines for 3D applications due to it’s tremendously fast speed. It’s been adopted by countless studios, both large and boutique.

Want to get to know more about Redshift for Cinema 4D? Check out our getting started tutorial with Chad Ashley.

Why is Redshift so popular among Cinema 4D artists?

Speed. The GPU accelerated render engine allows you to quickly preview multiple looks in seconds. In this video, you can see Nick Campbell’s first reactions to using Cinema 4D and Redshift. He uses the Redshift compatible Light Kit Pro 3, and relies on the LKP3 Render Switch featured to render in C4D Physical renderer then comparing to Redshift.

For a further look at the rise of Redshift, listen to this conversation with Chad Ashley and MANVSMACHINE Technical Director Trevor Kerr. They discuss the meteoric rise of Redshift in production as well as the in-depth Redshift training series they created.

Does Greyscalegorilla Support Redshift for Cinema 4D?

Yes, absolutely. Greyscalegorilla has kept up with the demand of our customers with both new training and new tools. As our entire office has migrated from Mac to PC, Redshift became one of the company’s go-to render engines.

To celebrate Redshift joining the Maxon family, you can save over $900 right now with the limited edition Redshift Starter Kit. You’ll get professional training and our customer’s favorite Redshift compatible tools and assets.

Redshift Compatible Greyscalegorilla Tools:

  • Everyday Material Collection – Over 350 drag-and-drop materials for Cinema 4D
  • Light Kit Pro 3 – Professional studio lighting for Cinema 4D
  • HDRI Link (HDRI Suite) – HDRI Browser with hundreds of high-dynamic-range images available
  • GorillaCam – Easy to animate camera movements
  • Signal – Create animations with intricate loops, realistic noise, additive effects, and all with no keyframes.
  • GorillaGrade LUTs – Quick color grading for professional looks inside of Redshift.

If you are interested in taking a deep dive into Redshift, you can start now with the Greyscalegorilla Guide to Redshift. The guide include 19 hours of in-depth training and project-based guidance from Chad Ashley and MANVSMACHINE’s Trevor Kerr.

The Greyscalegorilla Guide to Redshift has become one of the fastest selling products with hundreds of artists streaming the training series. For a preview of the course, browse the Guide to Redshift page for an overview of each chapter.

Get all the training and tools listed here for 50% with the Redshift Starter KitHurry, because this bundle only lasts for a few weeks.

Cinema 4D Redshift Tutorials

We’ve also have several Redshift tutorials to get you started with today. Hop in and explore the power and speed of Redshift with these quick tips.

In a preview of the Greyscalegorilla Guide to Redshift, discover how Trevor Kerr recreates this Blade Runner-inspired fog look in Cinema 4D and Redshift.

 

Posted In:  Cinema 4D nab News
11  comments
11 Comments
  • Just got one question….. Will Redshift be compatible with AMD Radeon ? They tried with pro render and i think many of us like me are pro Mac and won’t change…. the only Way Today is with Corona / Vray and Arnold with CPU rendering. Got a MacBook Pro and iMac pro both with amd cards like everyone…. cinema 4d and maya are really great on Mac but we need Octane or Redshift !!!!

  • Finally Something really really Amazing
    but i still have a question in mind
    is it going to be integrated with R21 ?

  • is it going to be in the same MSA of R21
    inside the program

    or do we have to wait until R 22

    My English is not perfect

  • A shift in the red direction.

  • Does redshift work on AMD’s GPU?

  • I read Maxon note press and it seems that will be two products separately like today with no integration of the redshift engine into C4D.

  • I’ve seen here and there mixed comments about this acquisition, but the majority seems to be fairly positive.

    I believe this is rather great news. While some RS users fear that Maxon would drop support for other software, I don’t think this will be happening any time soon. We don’t know Maxon’s exact plans, because nothing has been announced (beyond what we already know from the press release).

    But I can already visualise what kinds of benefits we would get from this. I admit this looks like a bit like a wish list, but I see more pros than cons for most of them.

    First, I see Redshift even more closely integrated to C4D, with direct help of Maxon developers. It could become one of C4D’s default renderers, while still sold as a separate render engine for other 3D applications. Thus reinforcing C4D, while grabbing revenue from non-C4D users.

    Second, we know that AMD GPU support has been on the table for a while, even if no ETA has been announced. There are a lot of C4D users out there that don’t have the required hardware to run RS (looking at you, post-2016 Macs). It’s likely for Maxon to bring more resources for developing AMD support.

    Third, everyone loves how well the help documentation is integrated in C4D. I would love a Redshift manual right inside of C4D.

    Fourth, since Maxon introduced in R20 the new node-based materials, I can imagine how the best from the two worlds could be mixed. I think Maxon’s UI for node-based materials is better than Redshift’s, but I still prefer the last for creating materials. XPresso looks pretty old compared to other packages.

    Fifth, as a French-speaking person, I’m using C4D in French, and the overall quality of the translation is incredible. A fully translated Redshift plugin would bring a little more comfort and ease of use to non-English people.

    Again, it looks more like a wish list. And of course, since C4D is my main 3D application, Redshift being bought by Maxon looks more like an advantage than a pain to me. But I can understand why some other users are more neutral (or sceptical) about this.

  • Does that mean Redshift development slows and stops?

  • I’ve never used Redshift… Is it possible to use the Cinema 4D Ortho camera like Dimetric and Gentleman with Redshift? Octane and Arnold do not support the use of those cameras

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