Posted In:Design | Greyscalegorilla
Paul Clements on how he used Cinema 4D, After Effects and Arnold to create a style-conscious watch promo.
Like many directors, Paul Clements runs his own business, London-based RocknRoller Studios. While he often handles projects on his own, he frequently builds teams of freelance artists and designers from all over the world, allowing him to keep work moving forward nearly 24 hours a day.
Known for his motion design and directorial work for Adidas, Cadillac, Sky and other brands, Clements was recently asked to design and animate a promo piece for Wolkov, a new watch company looking for a distinctive way to showcase their product’s fresh, youthful features.
Because they had already seen and liked some of his previous work, Wolkov trusted Clements with a very open brief. And he spent two intense weeks using Cinema 4D, After Effects, and Arnold to create a launch promo that dynamically highlights the watch’s versatility.
The making of Ed Sheeran’s magical music video “Cross Me,” featuring Chance the Rapper and PnB Rock.
Ed Sheeran and Chance the Rapper weren’t able to actually be in the music video for their new single “Cross Me,” which also features PnB Rock. But Riff Raff Films director, Ryan Staake, and the Moving Picture Company came up with a mind-blowing way to combine motion capture, photogrammetry, 3D animation, and visual effects to allow all three of them to appear anyway.
The result is a video that offers a behind-the-scenes look at what it takes to create a fully CG story. Read More
Here is your Fall 2019 Greyscalegorilla Plus update, featuring all the new training and downloads that members can access now and in the coming months.
When Greyscalegorilla Plus was first conceived, the goal was to bring you all of Greyscalegorilla’s industry-leading professional training series in one place at one low price. Starting with the Guides to Cinema 4D, Redshift, X-Particles, and other pro training series, Greyscalegorilla Plus quickly became a platform where we could give members so much more.
Today, not only can you stream the training guides and exclusive new training series, members also get access to our popular drag-and-drop material collections. All of our material collections will be in Greyscalegorilla Plus before the end of the year, and even more assets and downloads are on the way.
Greyscalegorilla Plus is growing at a rapid pace, and things are not slowing down anytime soon. The team just introduced new Head of Plus, Todd Blankenship, who will oversee the release of new training series, downloads, and more.
He has already put together a new quick overview of Greyscalegorilla Plus so he can introduce himself and show you what’s already inside.
Join before October 31st, and you will get over $1500 in pro training and product downloads for only $348. That’s just $29 a month. The price goes up on November 1st, so don’t miss out. Head over to the Greyscalegorilla Plus page to join, and use discount code NEW2PLUS at checkout to save $120.
These are the podcasts that motion designers, 3D artists, and creatives should be listening to.
Listen to and subscribe to the great podcasts that will help you find inspiration, get advice, learn tips and tricks, and so much more.
The Collective Podcast with Ash Thorp is a bi-weekly series that dives into all things creative. Now with over 200 episodes, the podcast features interviews with many of the best designers, illustrators, VFX artists, writers, painters, and programmers. They talk about the struggles of work/live balance, past projects, and their own experiences in the professional creative industry.
Listen to the Collective Podcast: thecollectivepodcast.com
The School of Motion podcast is hosted by founder Joey Korenman. On this show, you’ll hear about all things related to motion graphics. Joey interviews tons of amazing artists, School of Motion alumni, and industry professionals. Read More
The long tradition of building stadium marketing buzz at the expense of physics and reality, vaportecture is the craziest form of Arch Viz.
Writer and editor Neil deMause has coined the term “vaportecture” to describe the incredibly unrealistic and cheesy arch viz renders most often associated with new sports stadiums and arenas.
In his Deadspin article, The 7 Laws Of Vaportecture, Stadium Art’s Fever Dream, Neil deMause talks about the insane physics-defying things you often see in stadium renders. Things like fireworks lighting up a daytime sky, lens flares galore, and semi-transparent fans never over-crowding a food line.
Now, it should be said that they whole point of these renders are to excite fan bases and cities into buying new stadiums, even though the practice itself has often come at the expense of taxpayers to benefit team owners.
These 3D renders are not supposed to be photoreal, but are really more akin to propaganda in the fact that the point is to solicit a response from the general public. It’s a process I’m all to familiar with, living in a city that is constantly building lavish new stadiums and home of one of the largest architectural design firms. Read More
Adobe Acquires Allegorithmic, the makers of Substance. This brings one of the industry’s best tools in creating 3D textures and materials to the Creative Cloud.
Adobe is taking a huge step into 3D with this acquisition. While Adobe’s 3D offering Dimension bridges a gap for 2D artists, it has not been largely adopted by the professional 3D market. However, Allegorithmic’s Substance has become a standard tool among many 3D artists and studios in a variety of industries, so the move is a big play to bring those users into the Adobe Creative Cloud. Read More
A wonderful look into Disney’s Twelve Principles of Animation, and how to apply these techniques to your motion design work.
When it comes to deep dives into what makes animation great, I am a sucker for books, video essays, and breakdowns. I’ve devoured countless hours on the history of animation, as well as VFX and filmmaking in general.
While I may enjoy a read through Ed Catmull’s Creativity, Inc. or deep studies of The VES Handbook of Visual Effects (both on the shelf next to me), I just absolutely love watching a well paced and extensive video essay. One of the best at the video essay genre is the great kaptainkristian.
Disney’s 12 Principles of Animation
Master your Cinema 4D workflow with these great tips and tools that designer Zachary Corzine uses on his projects for Audi, Odwalla, and Del Taco.
After talking about tips and tricks for freelancers working remotely with the The Freelancer’s Guide to Surviving and Thriving When Working At Home, let’s hop into this great presentation on the commercial production workflow for freelancers from Zach Corzine.
You may recall Corzine’s fantastic presentation Learning Cinema 4D Through Experimentation. (If you haven’t seen it, it’s really a must-watch.) In this follow-up presentation, he talks about creating an efficient workflow for production, including some of the tools he uses with Cinema 4D.
Corzine with show you how he approached four different projects, and the techniques he used to get the job done. For his Odwalla campaign, you’ll see him use the MoGraph toolset and Cloner object extensively, then using Signal to fill in the scene.
See how this surprising piece for VELCRO® Brand had the entire design community enthralled with its beauty and technical wizardry.
Designers Lukas Vojir and Alexa Sirbu recently released their latest collaboration, a stunning piece created on hook and loop technology.
The video was quickly shared among design circles, not only for the video’s beautiful renders, but also its technical achievements. How did they get that shot? It was a question I kept asking myself, so I reached out to Lukas and Alexa to learn more.
Here’s what I learned in our conversation. Read More
Discover the new lighting and animation features that make us excited about the latest version of Redshift.
Here are the biggest new features we are excited about.
1. Specular Light Ray Bending through Refraction
How two surgeries sidelined this skateboarder and turned him into a top motion designer with his own creative powerhouse. This is the story of Already Been Chewed and Barton Damer.
All great artists evolve. It comes with the territory. In this industry in particular, motion designers will constantly face pressure, second-guess their abilities, and continue to push themselves harder. That’s what it takes to make it in this industry, or really how to succeed in any type of creative position.
In this interview, you’ll certainly hear about many familiar stages of creative growth. Discovering your talent, honing your skills, facing your fears, getting lucky, taking risks, failing, and evolving. These struggles are not unique to Barton Damer, but his personal experiences are.
Barton Damer is the Founder and Creative Director of Already Been Chewed, or as many may know it as ABC. In our chance encounter, Barton and I learned that we live and work in the same area, a coincidence you’ll find repeating itself in this story. It’s funny how the internet has brought everyone together, but we tend to forget that many of us are just down the road from each other as well. That’s what led to me visiting Barton and his team at Already Been Chewed.
Here’s a glimpse at some of ABC’s most recent work.
I wanted to find out much more about ABC and Barton, and they were gracious enough to host me. Not only did I learn about his personal experiences, but we talked about motion design, rendering, tech, and growing your own business online. Here’s what I learned. Read More