Posted On:March 2019 | Greyscalegorilla
The long tradition of building stadium marketing buzz at the expense of physics and reality, vaportecture is the craziest form of Arch Viz.
Writer and editor Neil deMause has coined the term “vaportecture” to describe the incredibly unrealistic and cheesy arch viz renders most often associated with new sports stadiums and arenas.
In his Deadspin article, The 7 Laws Of Vaportecture, Stadium Art’s Fever Dream, Neil deMause talks about the insane physics-defying things you often see in stadium renders. Things like fireworks lighting up a daytime sky, lens flares galore, and semi-transparent fans never over-crowding a food line.
Now, it should be said that they whole point of these renders are to excite fan bases and cities into buying new stadiums, even though the practice itself has often come at the expense of taxpayers to benefit team owners.
These 3D renders are not supposed to be photoreal, but are really more akin to propaganda in the fact that the point is to solicit a response from the general public. It’s a process I’m all to familiar with, living in a city that is constantly building lavish new stadiums and home of one of the largest architectural design firms. Read More
Learn this simple trick to make sure that your renders can properly become overexposed when harshly lit within your scene.
I recently spent some time watching the video What 3D Artists need to know about CG Math and I came away with a new appreciation for lighting in 3D.
In this video, Kenneth Turner begins by talking about light rays in general, specifically scattered light (diffuse) and reflected light (specular). By combining the two, you are able to generate a realistic final render.
But then he goes a step further to introduce you to the simple math behind the results. The biggest takeaway being that any underlying math that results in a zero, will have negative consequences on your final render.
The left image demonstrates proper overexposure, and the right image shows what happens if your RGB values include a zero.
Autodesk is completely rebuilding Arnold from the ground up on the GPU. Here’s everything you need to know.
There are a lot of questions floating around about the just announced Arnold GPU render engine. Lot’s of Arnold users want to know what features are ready to use, and artists currently using Redshift, Octane, and other render engines want to know about speed.
Let’s answer some frequently asked questions and talk about the changes coming to Arnold. Read More
The latest version of Cinebench is here. You can also save big on Cinema 4D R20 upgrades, and Maxon took home an Academy Award.
It’s been a busy 2019 for Maxon. Not only are they still riding the wave of a big Cinema 4D R20 release at the end of 2018, the company spent early 2019 at the Academy Awards and just announced a significant update to Cinebench.
Let’s dive into the big Cinema 4D news.
Cinema 4D R20 Upgrade Super Sale
Right now through March 29th at 3PM PST, you can save big on R20 upgrades. Customers with ANY previous C4D release can upgrade to Cinema 4D R20 for $1,695. Read More
GSG is back at NAB for another year of presentations, parties, and so much more! Come join us in all the fun.
It’s time again for the biggest production show in the world, NAB. The 2019 NAB Show will be held in the Las Vegas Convention Center from April 6th through the 11th. The show floor opens up on Monday April 8th, and we’ll have our own Greyscalegorilla station at the MAXON booth.
We’ll also have plenty of events planned for the week, including last year’s big party, the MoGraph Meetup. Read More
Cinema 4D’s Lead Developer talks about the now Academy Award-winning MoGraph toolset in C4D, which earned a Scientific and Technical Award.
Though the films themselves often take the spotlight during the Oscars, this celebration of achievement in production extends far beyond the last year’s movie releases. In addition to the Oscars, the Academy of Motion Picture Arts and Sciences (A.M.P.A.S.) celebrates outstanding achievements with Scientific and Technical Awards.
We previously talked about Cinema 4D’s MoGraph tools earning a Scientific and Technical Award from the Academy of Motion Picture Arts and Sciences, and since we have had the opportunity to talk with Maxon’s Cinema 4D Lead Developer Per-Anders Edwards about their achievement.
Here’s our conversation.