Posted By:Meleah Maynard, Author at Greyscalegorilla

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Designing a 3D Neon Spot for Xbox Game Pass

October 31, 2018 - By 
Designing a 3D Neon Adventure for Xbox Game Pass - Featured

See how Blind used Cinema 4D, After Effects, Octane, and Redshift to create several 3D scenes of popular games to announce Xbox Game Pass at E3 2018.

All images courtesy of Microsoft / Blind.

In 2018, for the fourth year in a row, Microsoft and the Ayzenberg Group tapped Los Angeles-based design and brand strategy studio Blind to create content for their high-profile E3 (Electronic Entertainment Expo) show. While last year’s project was devoted to the launch of the Xbox One X, this year’s goal was to highlight Microsoft’s monthly subscription service, Xbox Game Pass.

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Interview: Creating the Memorable ‘Humankind’ Titles for TEDxSydney

September 20, 2018 - By 
Interview: Creating the Memorable 'Humankind' Titles for TEDxSydney - Featured

A behind-the-scenes look at Substance’s making of the TEDxSydney 2018 titles, and how everything was realized using Cinema 4D, Redshift, Houdini, and ZBrush.

All images via Substance.

The brief for TEDxSydney’s 2018 titles was just one word — Humankind, and Scott Geersen, creative director of the Sydney Australia-based studio, Substance, ran with it.

The result is a moving journey through imagined museum galleries that, in less than two minutes, manages to make uncomfortably clear the deeply complex nature of humankind.

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A New Look for NBC’s Longtime Hit Show ‘The Voice’

July 24, 2018 - By 
A New Look for NBC's Longtime Hit Show 'The Voice' - Featured

Family-owned studio, The Other House, explains their work on the brand refresh for the fourteenth season of The Voice.

Working with loved ones is often ill-advised, but that’s not the case with The Other House. Founded in 2011 by brothers Chris and Steve Roth and their wives, Amber and Lara, the Portland, Oregon-based boutique motion/production studio embraces its identity as a family-owned business that also includes a tight-knit group of talented friends.

The Voice’s brand refresh included a vibrant new color scheme and an auditorium-inspired center piece and bleachers. Image via Live Animals / NBC / The Other House.

Among the award-winning studio’s latest projects was a complete brand refresh for season 14 of NBC’s The Voice. Here Chris Roth, The Other House’s Executive Director and Principal Animator, explains the origin of his small yet well-connected studio and talks about how they used Cinema 4D, After Effects and Octane to infuse The Voice’s iconic look with a whole lot of orange-hued energy. Read More






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