Posted By:Meleah Maynard, Author at Greyscalegorilla
Thom Yorke’s “Last I Heard” Music Video Director Saad Moosajee and Designer Zuheng Yin on using 3D and 2D to capture the Radiohead frontman’s dreams.
Radiohead’s Thom Yorke released his third solo album, ANIMA, last summer along with a short Netflix film directed by Paul Thomas Anderson. He followed it up late last year with the release of a haunting video for the track “Last I Heard (…He Was Circling the Drain)”.
The dreamy black-and-white video was created at New York City-based experimental studio, Art Camp. It opens on a city in chaos and intermittently follows a spacesuit-wearing character through a dystopian landscape filled with faceless crowds, enormous fires and floating cars and debris.
Directed by Art Camp & Saad Moosajee, the video was inspired by Yorke and Radiohead artist Stanley Donwood’s imaginations and contains over 3,000 hand-illustrated and textured frames made using a combination of Cinema 4D, Houdini, charcoal, dust, paint primer and cel animation.
The approach is similar to the one Moosajee and Art Camp took when creating the video for Mitski’s, “A Pearl”. Only this time, an array of artists combined additional techniques and tools, including volumetric lighting, crowd simulation, powder texturing, charcoal washing and VDB. Yorke released the video with an immersive installation during a three-day event in Los Angeles hosted by ANIMA Technologies in October.
“In some ways, the direction for this was looser than what we got for “A Pearl”, Moosajee explains. “Thom told us about some images from his dreams and about how this would relate to the world of ANIMA, which is quite dark, and “Last I Heard” was written with London in mind.” So the brief was focused on creating a video with the look of an old black-and-white film that captured the feeling of anxiety and loneliness that often goes with big cities, like London or New York.
An Ever-Changing Process
Using some of Donwood’s Radiohead artwork, black-and-white photography and old NASA photos for reference, the team expanded on Yorke’s vision, giving each person an opportunity to contribute creatively across different mediums. Though they had only about two and a half months from start to finish, the team felt it was important to experiment and see what worked, so they switched up the process and remade the video over and over again before feeling like they got it right.
3D designer and animator Zuheng Yin worked closely with Moosajee to define the look of the video. “For a music video like this, we felt it was important to attract people from the beginning,” he explains, “Monochrome, film grain, and texture that felt human worked quite well in the context of showing Thom’s world. The visual language became more and more unique by layering our craft.”
To ensure a sense of realism and the look of an old film, the team opted to anchor much of their process in 3D. But, to make things “less perfect,” they used volumetrics and VDB in Cinema 4D, Octane and Houdini to create a layered atmosphere and light the world on fire. “I would often place lights behind animating pyro and fog containers so you would get natural flicker, diffusion and a sort of time-lapse sun effect,” Moosajee recalls. For a grainier look, the team made sure renders were never fully clean and contained noise in the images and volumes, while not being so grainy that they messed up the animation.
Though it looks like a film, nothing was practically shot for the video. Instead, the team designed and modeled the characters in C4D themselves, using motion capture to make characters’ movements look natural. Houdini based crowd simulations were populated with characters modeled in 3D by the team and outfitted using Marvelous Designer, so they would all be visually unique.
To build up the world further, the crowds were placed into custom-designed sets that were often interspersed with traffic simulations.
“Traffic is a big part of every city, and I imagined that the traffic structures inside of the ANIMA universe would follow real-world behavior, but would be just a little off,” Zuheng says. After creating a simulation with real-world behavior inside of Cinema 4D, he distorted it by pulling the road off the ground, deleting the traffic guides and silhouetting the moving cars to accentuate the negative space between vehicles and the city behind them.
Combining Mediums for Maximum Effect
To get the look they wanted for “Last I Heard (…He Was Circling the Drain)”, the team opted for a highly textural approach, using charcoal, paints, ink and powders. “We would print out 3D renders, sprinkle crushed powder over them, and brush on a mix of charcoal and water,” Moosajee explains. In certain scenes, for extra grittiness and texture, they first brushed on oil paint primer before using the charcoal wash. The effect added to the painted feel of the video, with the goal being to give every scene its own unique style based on what was happening in the shot.
From a directing and animating standpoint, Moosajee found the team’s constant reinvention of the pipeline an interesting challenge that worked because everyone was very dedicated and flexible. “One week we’d go, ‘Okay the video is going to be stylized 3D with detailed 2D’. Then the next week we’d say, ‘no the video’s going to be 3D and should feel like film photography with accents of 2D.’”
What they eventually settled on was developing specific media combinations and software pipelines on a shot-by-shot basis, so the balance was always changing in the video. “Our animators and designers enjoyed the back and forth because we were all exploring different ways to build the world together,” Moosajee recalls. “I really think you need to give your team agency to contribute to the style whenever you can because that’s when people do their best work.
Made At Art Camp
Directed by Art Camp and Saad Moosajee
Technical Director: James Bartolozzi
Design by Saad Moosajee and Zuheng Yin
Art Direction by Jenny Mascia
3D Animation by Saad Moosajee, Zuheng Yin, Chanyu Chen
Simulation and Effects by James Bartolozzi
Supporting Design: Chanyu Chen, Andrew Finley
Cel Animation by Jenny Mascia, Britton Korbel, Mac Ross, Jeremy Higgins, Danae Gosset
Production Manager: Matthew Kagen
Production Coordinator: John James Russo
Stop Motion Photographer: Jared Pershad
Storyboards by Mac Ross, Jenny Mascia
Cel Animation Consultant: Danae Gosset
Meleah Maynard is a writer and editor in Minneapolis, Minnesota.
Four years in the making, Beeple never thought he’d finally release ‘Manifest Destiny.’ Now you can watch it and download all the scene files he made for free.
Mike Winkelmann, a.k.a. Beeple, wrote the treatment for his latest film, Manifest Destiny, a little over four years ago, never dreaming that it would actually take so long to get the film finished.
Derailed by procrastination, he finally got back on track after making a deal with an artist he met at SIGGRAPH, him agreeing that he would finish his film in 100 days, and she would create an Everyday for 100 days. “I don’t know why I agreed to that, but it forced me to f—ing do it,” he says, admitting that “I still didn’t do anything until the last two weeks, and I seriously finished it on the 100th day.”
Reached in Denver last week where he was one of the featured speakers on Maxon’s 26-city 3D Design + Motion Tour, Winkelmann talked with me about the making of Manifest Destiny, using Cinema 4D, Octane and Houdini; losing interest in making longer films; and how his Everydays have turned darker and more political in the last year, but he remains optimistic about the future.
Mike Winkelmann: Yeah, this one is not vague at all. The things I’m pointing out are literally happening now. But there is a bit of sensationalizing, like I did with the other films. There is so much inequality in the world, and it is improving in some areas, like statistics show that the number of people living in extreme poverty is slowly declining.
But things are getting worse in a lot of ways too. I tried to choose statistics that people may not have been aware of, like how Jeff Bezos made over $100 million dollars every single day in 2018, and the average Chinese worker assembling iPhones makes $1.85 per hour. I wanted to hit on a lot of different points about money.
MM: You’ve been saying this film would be done for a long time. What happened?
MW: I don’t know. I think, to be honest, I’m not actually that interested in making things that are this long anymore. I’m more interested in doing short 10- to 30-second videos. I think that you can be more experimental when you have less time, like, ‘I’ve got two days invested in this, who cares? I can do whatever.’ But when you spend four years, you’re like, ‘OMG, should I do this, or that, or this?’ It becomes paralyzing. I don’t even watch short films much anymore. If I do another video, I’m giving myself a deadline, like a month or something.
MM: Were you redoing it over and over? What was left to finish?
MW: No, the only thing left to do was edit it to the Run the Jewels track. I had everything done and rendered. But then I just didn’t touch it for a year and, honestly, it wasn’t even bugging me that I wasn’t getting it done. I was always planning on using that Run the Jewels song, “Legend Has It.” I liked the overall vibe of the song, but I hadn’t talked to them about it yet. And then one of the guys got in touch with me to say they’d seen some of my Everydays and wanted to talk about making a video. So it all worked out.
MM: Talk a little bit about your process for making this.
MW: The workflow was pretty simple, really. I mainly used Cinema 4D and Octane. Octane gave it a great look that really felt super realistic. I could just set up a couple of lights and throw some volumetrics on it to get a lot of depth and atmosphere.
The buildings were modeled in C4D, and all of the fire and destructions was simulated in Turbulence FD and rendered in Octane. There was no compositing: I just went straight out of C4D and Octane and did one color correction and that was it.
MM: What about the fat gold characters, and how they sort of melted together?
MW: Oh, yeah, I used Houdini for the melting gold people. I have no idea how I did that. When I started this four years ago, it was the first time I’d ever done characters. I used Mixamo for the big gold character, and Houdini for the melting effect. It’s a good thing I saved that as an Alembic file, or I would have had to start over since I don’t remember how I did that.
All of the fighting was done with Mixamo models that we already in poses, like they were hitting, ducking or punching. I just had to choreograph the characters, so it looked like they were fighting. I’m happy with how it turned out. The melting thing was kind of symbolism for this weird orgy of people at the top, like our politicians and upper-class elite, all bumping heads and wrestling around in a big pile. They’re not really doing anything meaningful, just shifting their weight around while very little changes for the rest of us.
MM: Why did you go with text and music rather than narration this time?
MW: I was going to do a voiceover with music, like I usually do, and I had like 140 people submit auditions, but none of them were right. So I decided, pretty much at the last second, to put use text, even though it would be covering up all that sh-t I worked on for so long. That was probably a better choice anyway because a lot of people watch videos on mute, so they wouldn’t have heard the narration. I wanted to get a lot of stuff across, like how much debt we’re in, how rich Americans are, and how so many people are insanely poor and a few are insanely rich.
MM: Do you worry, or think about, the state of the world a lot these days?
MW: No, I wouldn’t say that. But I do work a lot more with two TVs on, one turned to FOX News and the other to CNN. I mute the sound, but it’s very interesting to see how differently they cover things. FOX is just all of this propaganda and, pretty much the opposite of what CNN says. You can see why the country is so divided.
I’m definitely interested in politics, and I do think we are headed for a time when we’re all going to have to make some changes and adjust to a new reality, including changing our levels of spending. But there are things we can do, like give money. Most of us can afford to give money, but we don’t. Or we don’t give enough. Honestly, as I’ve made more money, I’ve given less money. This film is kind of a wake-up call, for everybody, me included.
MM: It seems like you’re trying to say more with your Everydays now, too.
MW: I’d say it was about July when I started doing things that are overtly political. I like taking a political- or commerce-related scenario and abstracting it out to a ridiculous degree, like the pro-choice one where robot Trump is being forced to have a baby in the future, or where Mark Zuckerberg has no nipples because women can’t show nipples on Facebook.
The response has been super, much bigger than anything else I’ve done. It really just felt like a natural progression from the storytelling I’ve been doing.
MM: What else are you doing these days?
MW: I’m working on a couple of things I can’t talk about yet. I just did some concert visuals for Zedd, and I’m doing a video sculpture for a festival that Amazon’s doing in December. I’m traveling a lot more. A month ago, I was in Brazil with my wife and the kids. And my wife and I are going to Russia soon for a conference I’m doing with Maxon. There’s a lot going on.
Credits and Free Downloads:
Directed by: BEEPLE
Music: RUN THE JEWELS
Donations to Direct Relief.
DOWNLOAD ALL CLIPS:
Does not require Cinema 4D.
DOWNLOAD CINEMA 4D PROJECT FILES:
Meleah Maynard is a writer and editor in Minneapolis, Minnesota.
Paul Clements on how he used Cinema 4D, After Effects and Arnold to create a style-conscious watch promo.
Like many directors, Paul Clements runs his own business, London-based RocknRoller Studios. While he often handles projects on his own, he frequently builds teams of freelance artists and designers from all over the world, allowing him to keep work moving forward nearly 24 hours a day.
Known for his motion design and directorial work for Adidas, Cadillac, Sky and other brands, Clements was recently asked to design and animate a promo piece for Wolkov, a new watch company looking for a distinctive way to showcase their product’s fresh, youthful features.
Because they had already seen and liked some of his previous work, Wolkov trusted Clements with a very open brief. And he spent two intense weeks using Cinema 4D, After Effects, and Arnold to create a launch promo that dynamically highlights the watch’s versatility.
The making of Ed Sheeran’s magical music video “Cross Me,” featuring Chance the Rapper and PnB Rock.
Ed Sheeran and Chance the Rapper weren’t able to actually be in the music video for their new single “Cross Me,” which also features PnB Rock. But Riff Raff Films director, Ryan Staake, and the Moving Picture Company came up with a mind-blowing way to combine motion capture, photogrammetry, 3D animation, and visual effects to allow all three of them to appear anyway.
The result is a video that offers a behind-the-scenes look at what it takes to create a fully CG story. Read More
How production studio Lord Danger helped The Lonely Island realize their crazy Netflix visual poem tribute to ‘80s baseball.
Comedy Trio, The Lonely Island—Akiva Schaffer, Andy Samberg and Jorma Taccone—met in junior high and have been collaborating on creative projects for years. After a longtime stint with Saturday Night Live, the troupe has lately become known for producing their own viral videos and studio albums.
Among their recent releases is a Netflix comedy special called The Unauthorized Bash Brothers Experience. Billed as a “visual poem,” the half-hour mockumentary features Samberg and Schaffer as 1980’s baseball legends Jose Canseco and Mark McGwire (a.k.a. the Bash Brothers). The storyline imagines what their rap album and accompanying videos might have been like if they had really captured their experiences chasing the ladies, taking steroids, working out, being rich, and occasionally pondering questions of love and the meaning of life and fame.
Mike Diva (Dahlquist), of the LA-based production company, Lord Danger, teamed up with Lonely Island’s Akiva Schaffer to co-direct the special. Diva also assembled and led Lord Danger’s team of global freelancers who worked on the show from concepting to completion over four months using a combination of Cinema 4D, After Effects, Blender, and Nuke. Read More
Go under the hood in this breakdown on using Cinema 4D to design a Cossie V2 rally car for driver Ken Block.
Designer/Director Ash Thorp is well known for the visual effects and prop designs he creates for feature films, like Ghost in the Shell and Assassin’s Creed. But he’s also really into designing CGI cars, like the ’64 Ford Fairlane Z and the Hellion, which are artfully featured along with several others in the Auto section of his website.
Thorp considers car design a hobby, but he admits that he was hoping that professional rally driver Ken Block might one day see his cars and want to work with him. He didn’t. But as luck would have it, a friend introduced the two of them and Block did ask Thorp to collaborate on the design of his newest rally car, a ‘90s Ford Escort Cosworth known as Cossie V2.
Using Cinema 4D, Octane and Redshift, Thorp spent nearly four months working on and off with Block and others from Block’s racing company, Hoonigan. Read More
Territory Studio Creative Director Marti Romances on working with Marvel Studios on Avengers: Endgame graphics and futuristic UI.
Territory Studio has worked with Marvel production designer Charles Wood’s team to realize aspects of many Marvel blockbusters, including Guardians of the Galaxy, Captain America: Winter Soldier, Avengers: Age of Ultron and Infinity War. Now with Avengers: Endgame Territory’s San Francisco team once again helped bring directors Anthony and Joe Russo’s vision to life.
Here Territory Creative Director Marti Romances describes the studio’s latest foray into the Marvel Universe, explaining the team’s use of Cinema 4D and other software, as well as what it was like to be embedded with the Marvel team in Atlanta, Georgia. Read More
A behind-the-scenes look at the surreal and powerful Spotify music video for Mitski’s “A Pearl.”
In the new music video for Mitski’s, “A Pearl,” from Be the Cowboy, a barefoot woman walks determinedly for a while before breaking into a run that turns into a freefall as the lyrics lay bare her soul. Eventually, the Mitski-like woman lands on her feet and begins walking again and it’s hard to know whether to breathe a sigh of relief, or cry.
Artful and heart-wrenching, the Spotify-commissioned video is a collaborative creation by Brooklyn-based studio Art Camp and New York City-based designers/animators Saad Moosajee and Danaé Gosset. Read More
Fantasy User Interface (FUI) artist Robyn Haddow talks about her experience building functional interfaces for films, television, video games, and more.
Motion graphics artist Robyn Haddow is a dreamer, and as a successful freelancer specializing in creating fantasy user interfaces (FUI), she gets to dream plenty. Ant-Man and the Wasp, Guardians of the Galaxy Vol. 2, Spider-Man: Homecoming, Thor, Transformers, Mile 22, and Bumblebee—those are just a handful of the feature films for which Haddow has designed screen graphics and holograms.
See how Blind used Cinema 4D, After Effects, Octane, and Redshift to create several 3D scenes of popular games to announce Xbox Game Pass at E3 2018.
All images courtesy of Microsoft / Blind.
In 2018, for the fourth year in a row, Microsoft and the Ayzenberg Group tapped Los Angeles-based design and brand strategy studio Blind to create content for their high-profile E3 (Electronic Entertainment Expo) show. While last year’s project was devoted to the launch of the Xbox One X, this year’s goal was to highlight Microsoft’s monthly subscription service, Xbox Game Pass.
A behind-the-scenes look at Substance’s making of the TEDxSydney 2018 titles, and how everything was realized using Cinema 4D, Redshift, Houdini, and ZBrush.
All images via Substance.
The brief for TEDxSydney’s 2018 titles was just one word — Humankind, and Scott Geersen, creative director of the Sydney Australia-based studio, Substance, ran with it.
The result is a moving journey through imagined museum galleries that, in less than two minutes, manages to make uncomfortably clear the deeply complex nature of humankind.
Family-owned studio, The Other House, explains their work on the brand refresh for the fourteenth season of The Voice.
Working with loved ones is often ill-advised, but that’s not the case with The Other House. Founded in 2011 by brothers Chris and Steve Roth and their wives, Amber and Lara, the Portland, Oregon-based boutique motion/production studio embraces its identity as a family-owned business that also includes a tight-knit group of talented friends.
Among the award-winning studio’s latest projects was a complete brand refresh for season 14 of NBC’s The Voice. Here Chris Roth, The Other House’s Executive Director and Principal Animator, explains the origin of his small yet well-connected studio and talks about how they used Cinema 4D, After Effects and Octane to infuse The Voice’s iconic look with a whole lot of orange-hued energy. Read More